Classic Rosa Clara Lace Mermaid-Style Gown

Jess spent months combing the Internet for the perfect dress and was adamant that she didn’t want a traditional wedding dress. But with just a few months to go before the wedding and no viable options in her closet, she hit up a sample sale at Ceremony in Boston, Massachusetts, knowing that the salon carried up-and-coming designers with a decidedly nonbridal feel. “I found my dream dress there, which perfectly matched the ambiance of the wedding—a guipure lace V-neck gown from Rosa Clara with lace patterns that resembled floral motifs, echoing the wildflowers that filled the wedding and grounds of Hill Farm Inn,” Jess says. She also spotted a shimmery gold ball gown by Sarah Seven, which she snagged for the rehearsal dinner.